Clients:
Loha Ispaat Limited
Project:
Business Consulting
Date:
February 24, 2025
Website
See Live Site
What we’ve accomplished together
MetaARC Infotech successfully executed a comprehensive end-to-end digital marketing and SEO campaign designed to increase online visibility, organic traffic, and lead generation. By combining advanced search engine optimization, content marketing, and performance-driven digital strategies, we helped establish a strong and sustainable online presence. Our data-driven approach delivered consistent growth in rankings, traffic, and conversions while building long-term brand authority across digital channels.
The project objective was to improve search engine rankings, drive qualified traffic, and increase conversions through a complete SEO and digital marketing strategy. The business faced challenges such as low organic visibility, inconsistent traffic, and poor conversion rates.
Project Overview
MetaARC Infotech implemented a structured digital growth plan covering technical SEO, on-page optimization, content strategy, link building, and analytics tracking. The campaign focused on long-term organic growth while supporting short-term performance goals through conversion optimization.
Highlight Features
- Technical SEO Optimization:
Website audit, site structure improvement, page speed optimization, mobile responsiveness, and crawlability enhancements to meet search engine guidelines. - On-Page SEO & Content Optimization:
Keyword research, optimized meta titles and descriptions, internal linking, and SEO-friendly content creation to improve keyword rankings. - Off-Page SEO & Link Building:
High-quality backlink acquisition, brand mentions, and authority building to strengthen domain trust and search visibility. - Content Marketing Strategy:
SEO-optimized blogs, landing pages, and service content designed to attract, engage, and convert target audiences. - Conversion Rate Optimization (CRO):
Improved page layouts, call-to-action placement, and user journey optimization to increase lead generation. - Analytics & Performance Tracking:
Google Analytics, Search Console, and conversion tracking integration for data-driven optimization and reporting.
The Results
- Improved Search Engine Rankings
Achieved higher Google rankings for primary and secondary service keywords through strategic on-page optimization, technical SEO improvements, and high-quality content creation, resulting in better visibility across search results. - Significant Growth in Organic Traffic
Generated consistent and sustainable growth in organic traffic by implementing data-driven SEO strategies, keyword-focused content marketing, and ongoing performance optimization. - Higher Lead Generation & Conversions
Increased qualified leads and conversion rates by optimizing landing pages, improving call-to-action placement, and enhancing overall user experience across desktop and mobile devices. - Increased Brand Visibility & Authority
Strengthened brand credibility and online authority through a strong organic presence, authoritative backlinks, and consistent content publication across relevant digital platforms. - Lower Cost Per Lead (CPL)
Reduced dependency on paid advertising by focusing on long-term organic SEO strategies, resulting in lower customer acquisition costs and higher return on marketing investment.
